A REBRANDING OF SYLVAN ESSO'S SONGS
COURSE: MASTERCLASS – YEAR 2
THE ASSIGNMENT EXPLAINED:
The goals of the assignment was to create special edition vinyl for a artist of your own choosing. The elements that needed to be created were a vinyl cover, the stickers on the vinyl itself, the inside of the vinyl, a lyric book containing the songtext of the songs and a promo film for the special edition lp.
WHY I CHOOSE THE ARTIST
I choose to make a vinyl for sylvan esso. A ELECTRO, INDIE POP DUO WHO MIX IN THEIR MUSIC THE TWO ELEMENTS OF ORGANICAL FEELING AND THE STATIC COLDNESS OF technology TOGETHER. I ALWAYS WONDERED HOW YOU COULD EXPRESS THAT IN MUSIC SO PLAYFULLY, SO I WAnTED TO EXPLORE how i could best translate it to an artwork for class.